MAGENTA HOUSE is a new initiative that brings diverse communities together with the design, architecture, and landscape programs from local colleges and universities to remake homes across Los Angeles Council District 5 into models of efficiency and conservation that stand out from the crowd. We call them “Magenta Houses” for the way they will serve as markers of a new kind of energy efficient and water conscious future.
Magenta Houses are the result of a volunteer corps of trained do-it-yourselfers and specialist advisors working together in old fashioned barn-raising style to make water- and power-wise building and landscape improvements happen in a flash, using specially designed Magenta House DIY kits. In a grand finale, we then showcase the homes for neighbors and give tours to media, describing the plans, talking about what was done, and giving away as many of the devices and ideas used as possible so that Magenta Houses can spread in every District neighborhood and beyond.
We want to make the idea of living in or helping to create a Magenta House an amazing experience. Training for volunteers and creating DIY kits will make the job easier than imagined.
And getting communities involved in barn-raising fashion with plenty of help and great potluck meals will turn an otherwise lonely task into a neighbor-helping-neighbor event that gets people working together to shape the futures they want, hands on.
In the process, we will reach out to some twenty diverse faith traditions, ten faith- and eco-based networks, and some forty congregations.
Our Magenta House initiative:
- Creates specific and highly visible models of change. By specific, we mean hyper-local street addresses. By visible, we mean places that stand out and signal a different kind of future – one that’s more conscious, more alive, and engaging.
- Leverages community to get the job done. We unite the strength of old, established communities (like faith-based) with all the creativity of younger ones (say, communities of designers) to come together around big challenges. The synergies will be surprising – and amazing.
- Communicates about deadly serious matters with a light touch. We are fond of quoting the marketing genius Alex Bogusky, who maintains that behavioral change has to be fun or else “nobody is going to do it.”