Don't Freak Out, but This Feels Important

Don’t Freak Out, but This Feels Important

By Rich Binell | Apr. 21, 2022

Dear Mom,
Excusemebut.
Your hair is on fire.
So, I’m doing something—
Because today is your day,
And because I love you and can’t live without you.
Your most appreciative child,
me

Rich Binell is a writer, brand strategist, and corporate storyteller. He helps companies understand and explain why they matter.