California State University, Los Angeles presents
Keeping Nature Accessible
Helping a greater number of blind and visually impaired people get out in nature by removing obstacles to their participation.
How can marketing principles be used to help blind and visually impaired people get out in nature? Supported by artificial intelligence tools, the project team collected and analyzed relevant data to identify motivators and benefits that support engagement as well as reveal the barriers limiting participation in eco therapeutic activities. They developed a marketing plan to make nature-based activities more accessible as well as increase the involvement of volunteers. It is currently being used by the project’s non-profit partner Hearts For Sight. This plan can be adapted to other non-profits who want their work to be more accessible to a broader range of people.
Mine Ucok Hughes
Nayelli Abarca, David Andrade, Tricia Bazan, Kobe Miles Carballo, Andy Ken Cheung, Ivette Ruby Cisneros, Alvarez Colomo, Karelly Fatima, Michelle Alejandra Deloera, Gisselle Diaz, Thanh Kim Duong, Raquel Genoveva Flores, Cesar Gomez, Laryssa Alejandrina Gomez, Maria Guadalupe Gregorio, Iliana Guevara, Amanda Dominique Holguin, Qilin Liang, Joe Lima
Joseph Burton and Raquel Decipeda from Hearts For Sight Foundation
Aligned LA County Sustainability Plan Goals:
Goal 1: Resilient and healthy community environments where residents thrive in place.