Magenta House – Service Learning

Magenta House offers a fully-accredited service learning program for middle and high school-aged students interested in creating a more sustainable water and power future in LA’s Council District 5. Living through a once-in-1,200-year drought, the timing couldn’t be more important. Launching this fall!

The heart of the program takes students through the same brainstorming Blitz used by the Pando team and Silicon Valley startups alike to create ingenious solutions to gargantuan challenges. It’s a resume-building methodology students will learn and apply to creating their own custom service opportunities within the Magenta House framework for creating a water-wise and power conscious future.

The program is produced in collaboration with the Office of Councilmember Paul Koretz and made possible by the Los Angeles Department of Water and Power (LADWP).

Fifty-nine homes going Magenta is just the beginning! Los Angeles City Councilmember Paul Koretz, center left, with chief environmental policy aide Andy Shrader, center right, and the Magenta House Squad.

Magenta House is a Do-It-Yourself (DIY) program for water conservation and power efficiency. The program targets family and community education across Los Angeles Council District 5.

To date, 59 homes have become Magenta – meaning that owners and renters alike have completed whole-home water and power assessments of their residences, developed plans for significantly lowering their water and power use, and begun implementing sustainability measures.

Our service learning initiative builds on the success of Magenta House as a whole but extends it – by empowering youth in formal and informal educational settings to turn their own homes and neighborhoods Magenta and fulfill service learning requirements.

Magenta House offers custom opportunities for service learning.

The program launches at a time in our region’s history that requires all hands on deck grappling with water and power challenges.

Students learn sustainability curriculum. Develop team-building and leadership skills. And become immersed in project brainstorming and innovation opportunities that will go with them through life and stand out on college applications.  

The Magenta House service learning program spans a semester and unfolds in four parts:

  • Content:  We launch at schools and community organizations with a presentation of Magenta House content. We go through a range of critical water- and power-related topics and highlight the tools we offer for turning a home Magenta – that is, making it energy efficient and water-wise.

    Following our presentation, students are given the opportunity to take the tools we’ve provided and rethink their own homes as Magenta Houses. They’ll also be given a special opportunity to sign up for our legendary Blitz brainstorming event to create custom service learning projects in their local communities based on Magenta House content.  
  • Blitz: Students attend a Silicon Valley-inspired innovation brainstorming event led by legendary pros from the field. Using the proprietary Thinknado brainstorming methodology, the Blitz helps students develop their own service learning projects, meet school requirements for class credit, and reimagine their lives in light of critical demands for water and power conservation and efficiency. 

    At the end of the day, they’ll have created a range of ingenious ideas for turning the council district Magenta – with individual or team projects.
  • Support: Following the Blitz, we support student plans to implement the projects they’ve conceived with a full range of learning resources, practical tools, and advisory counsel. We support teachers and youth leaders with developed Magenta House curriculum and learning guides.
  • Finale: Our end-of-year showcase event celebrates youth innovation and excellence in creating a water-wise and power-conscious Council District 5. 

The Magenta House service learning program is for middle and high school students. We include both formal learning environments and informal settings (say, church or temple, Scouts, etc.).

Thinknado lies at the heart of the brainstorming blitz, helping students create a virtual whirlwind of ingenious ideas.

Magenta House brands the most comprehensive program out there that’s wholly dedicated to Do-It-Yourself water and power conservation and efficiency, and includes:

  • Learning resources on our dedicated website,, with extensive tools, text and video to support student initiatives.
  • Marketing and communications support, from specially-branded t-shirts to an ingenious communications campaign students may use to draw attention to their work.
  • Pop-up exhibit to support community learning.