Magenta House Accelerator

The Magenta House Accelerator is a full-service project development environment for Middle and High School students who want to create competitive water-wise and power-conscious projects for the Expo and maximize their chance for a share in $5,000 prize money for their schools or organizations. Learn more at

The Magenta House Accelerator is designed to help students showcase their best and most competitive innovations for water conservation and power efficiency at the Magenta House Expo. It is the first time that a full-range project accelerator has been coupled with a science fair-like opportunity.

The program offers a professionally-developed framework that supports student innovation from beginning to end. It helps them conceive, manage, and present their ideas for bold new initiatives that address the Expo challenge:  

How might we create a critical mass of water-wise and power-conscious homes and buildings that serve as a stand-out example for the City? 

Innovations are accepted in any of three areas: 1) new tools or technology; 2) new programs or systems; or 3) new approaches to communications. 

GO HERE to see student work from the 2022 Accelerator for the 2022 Expo and find out who won!

The Accelerator is based on the five-part Pando process — used by the Pando team to create our own solutions to the County’s gargantuan sustainability challenges.

The highlight of the program is a brainstorming Blitz, led by legendary designer John Bielenberg and serial entrepreneur Brandt Williams. Brainstorming leads into a structured project development and implementation process, complete with tools for everything from project management to presentation.

The process is capped with the Magenta House Expo.

The Accelerator comes fully-equipped with:

–teacher and student guides; 

–a specially-created project management system to help students track progress with their projects from beginning to end;

–mentors and specialist advisors to inform student work, and

–student project funding to underwrite costs up to a cap. 

Go to for fuller details. See below, or read the presentation deck for a deeper dive.

Fifty-nine homes going Magenta is just the beginning! Los Angeles City Councilmember Paul Koretz, center left, with chief environmental policy aide Andy Shrader, center right, and the Magenta House Squad.

The Magenta House Accelerator and Expo are part of a broad education program first launched as a Do-It-Yourself (DIY) program for water conservation and power efficiency.

The program began by targeting family and community education across Los Angeles Council District 5.

To date, 59 homes have become Magenta – meaning that owners and renters alike have completed whole-home water and power assessments of their residences, developed plans for significantly lowering their water and power use, and begun implementing sustainability measures.

With our Accelerator and Expo program, we are building on the success of the Magenta House history but extending it – by empowering youth in formal and informal educational settings to engage hands-on with local challenges and problem-solving at the community level.

Magenta House offers custom opportunities for student project innovation, service learning, and civic engagement.

The Accelerator environment supports transdisciplinary, project-driven opportunities to help students learn sustainability curriculum.

Within the Accelerator, students develop team-building and leadership skills. They become immersed in project brainstorming, innovation, and implementation opportunities that will go with them through life and stand out on college applications.  

Magenta House Accelerator is designed integrate with existing science, sustainability, English, civics, service learning, and other curricula and fit with a range of learning levels and needs.

The program may be used in-whole or in-part. It may be implemented virtually, in-person, or in hybrid settings. We include both formal learning environments and informal settings (say, church or temple, Scouts, etc.).

Thinknado lies at the heart of the brainstorming blitz, helping students create a virtual whirlwind of ingenious ideas.

Magenta House brands a comprehensive water conservation and power efficiency program that, in addition to the Accelerator and Expo, includes:

  • Learning resources on our dedicated website,, with extensive tools, text and video to support student initiatives.

For more information, download the deck!

For questions and early registration, write:

The Magenta House Accelerator and Expo are produced in collaboration with the Office of LA City Councilmember Paul Koretz and made possible by the Los Angeles Department of Water and Power (LADWP).

Related Programs

Water & Power Blitz

2018 Season

Magenta House was conceived in a Blitz.

Magenta House – Events

2019 Season

Pop-up and neighborhood events teach water conservation and power efficiency.

UseMore Campaign

2019 Season

UseMore publicity campaign spurs more conversations about using less.

Magenta House – Resources

2020-21 Season

Educational outreach provides homeowners and renters alike DIY tools to turn their homes Magenta.

Magenta House Expo

2022 Season

A middle and high school student showcase for their most innovative water and power sustainability solutions.