Magenta House pop-up events educate families on remaking their homes into models of power efficiency and water conservation — all on a do-it-yourself basis. We call them “Magenta Houses” for the way they’re neighborhood stand-outs of a resilient future.
The Magenta House program, conceived in the Water & Power Blitz, launched as a series of public events for community and family education: pop-up events and makeovers.
Magenta House Pop-up Events
Large-scale public events feature a Dr. Seuss-like Magenta House demonstration structure as the centerpiece of water and power education. The House pops up at community locations to exhibit everything you need to know about making your home over with water and power conservation and efficiency in mind.
The pop-up structure is designed for family fun and learning about everything from rain barrels and shower heads to lightbulbs, smart power strips, and insulation.
Magenta House Makeover Events
Magenta House makeover events are hosted in-home neighborhood sustainability events — like Tupperware parties, but focused on learning how to make your home more energy efficient and water-wise rather than trying to sell you anything.
Here, water and power experts gather with neighbors for in-home demonstrations of do-it-yourself sustainability solutions.
Makeover events target homeowners and renters alike.
MAGENTA HOUSE is made possible by the Los Angeles Department of Water and Power, and produced in association with Los Angeles City Council member Paul Koretz (Council District 5). The Magenta House pop-up structure was designed by John Bielenberg and built by Pasadena City College Fabrication Lab. Magenta House launched from the Pando at Maryknoll accelerator in 2018. Go here for full team listing.
Water & Power Blitz
Magenta House was conceived in a Blitz.
UseMore publicity campaign spurs more conversations about using less.
Magenta House – Resources
Educational outreach provides homeowners and renters alike DIY tools to turn their homes Magenta.
Magenta House Accelerator
Middle School teams innovate a water-wise and power-conscious future for LA.
Magenta House Expo
A middle school student showcase for their most innovative water and power sustainability solutions.